Tuesday, June 30, 2009

SA Celebrities to design gold for AuDITIONS

Musicians Loyiso Bala and Louise Carver, actor Carl Beukes and the glamour band Jamali, have signed up to design gold signature pieces for Urban Tribes, the latest AuDITIONS gold design competition. Their gold jewellery pieces will become part of the AuDITIONS Urban Tribes collection to be unveiled in October this year.

AngloGold Ashanti’s AuDITIONS, the world’s largest gold design competition, launched the South African 2009 /10 Urban Tribes season earlier this year and received more than 1000 entries from campuses and professional studios.
The trendy theme is supported by eight flamboyant urban characters from which the celebrities each selected one as a fictitious client. Loyiso was feeling the Hip Hop Homeboy and designed an Africa gold power-neckpiece, Egoli. Says Loyiso, “For inspiration I of course looked at Hip-hop culture and couldn’t get past the bling, but wanted to bring it home with some real Africa zing.”

Jamali’s trio Liesl, Jacqui and Mariechan got down with the Gold Digger and designed The Golden Rose. Their inspiration came from their most beloved personal jewellery which was interpreted into a design for their client the Gold Digger. The result is best described as ‘booty bling’.

The four celebrity pieces will be added to the 22 finalist jewellery pieces and accessories that are currently being manufactured to complete the Urban Tribes collection for 2009/10.

For more info go to www.goldauditions.com

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